This engineering company provides a wide range of services to a broad target audience. The challenge here was to create an impactful first impression which would resonate across the board.
To do that, we went with a full-height hero image, strong typography and a message which reflected the strengths of the business without focusing too much on any one particular service.
To aid with lead generation, we decided to offer a white paper on the home page in exchange for an email address. This provided a (GDPR compliant) way to collect the names and email addresses of potential leads while offering them something of value in return.
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