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SITEHUB Update: Automatic Image Optimisation
Feb 27, 2020
Mat Durham
We've long used compression to optimise images but today, we're introducing two big updates to the way images are served on all SITEHUB sites. This should lead to a significant reduction in load times for all sites on the platform.
From today, most images will be automatically converted into WebP format before publication.
The speed of your site is important for usability, particular if your target audience are likely to be using mobile devices or slow connections. Since 2017, Google also use it as a ranking factor, making it important for SEO.
WebP Images
WebP is an image format developed by Google. It uses an advanced image compression algorithm to further reduce the size of JPG and PNG images by approximately 30%. More information is available from Google.
From today, most images will be automatically converted into WebP format before publication.
Automatic Image Resizing
As well as reducing the file size, we're adjusting the size of images to fit their containers.
There are pros and cons to this approach as it can sometimes mean loading multiple variants of the same image; but it almost always results in faster individual page loads which is what matters from an SEO perspective.
We're currently rolling this out across any existing sites on the platform. Can't wait? Simply login to the editor
and hit 'republish'.
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Jim Panton / Chief Executive / Panton McLeod
"Green Nineteen have breathed new life in to our website. It now looks fresh and professional, is easy to update with new copy and news. Most importantly, it is delivering new business opportunities and providing us with an excellent return on investment."
Rob Jenkins / Director / International Trade Solutions
"Green Nineteen have been integral in placing our company on the web. Their interpretation of our image and subsequent building and customising of our website has been first class. They are committed to ensuring our web presence is reviewed, updated and maintained."
Karen Cram / Director / Thru The Mill
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